They studied many different shades before they discovered Death Black, a color that perfectly fits into the character. To find the perfect design, the team members focused on the color and the appearance of the eyes. The designer’s task was to create a product that conveys that essence of Darth Vader from the movie. As the two sides worked together, the POWERbot™ continually evolved.
The collaborative efforts with 20 members of the online fan community helped the design team to come up with the most detailed features, such as the color scheme, the number of grills, how deep the eyes should look and feel, and other different details. In fact, a member of the online fan community provided the voice for the Darth Vader edition POWERbot™. Some decorate their vehicles with Star Wars images, and others mimic the voice of Darth Vader. The members of the community are so passionate about Star Wars that many of them say being a Star Wars fan is their job.
To fulfill user expectations, Samsung Electronics also collaborated with an online community of Star Wars fans. When you turn on the Stormtrooper version, you will hear ‘let’s go’ with the theme song playing in the background.ĭifferent types of drawings and mockups created by the Samsung Electronics design team for the Star Wars Limited Edition POWERbot™. For example, when the Darth Vader unit starts, the vacuum will play ‘The Imperial March’ and mimic the Sith Lord’s chillingly mechanical inhale and exhale. Each edition includes the detailed features of the two characters, particularly their sounds. The device strongly evokes the likenesses of two of Star Wars’ most iconic images: the masks of Darth Vader and a Stormtrooper. Then, it came to me: How about Star Wars designs on the POWERbot™ vacuum cleaners?”
So where did the idea originally come from? Dongwook Kim from the Digital Business Division revealed: “I’m a big fan of Star Wars and I began to wonder about how to make a vacuum cleaner more fun, exciting, and something that users could enjoy using daily. Samsung’s design team reveals how they worked with the Star Wars community to create a product designed by fans, for fans. It’s this dedication that has led the Star Wars Limited Edition POWERbot™ to become the most popular design, selling more than five times the number of previous POWERbot™ models when comparing launching period. The Star Wars community has fueled the success of Star Wars themed toys, games and products for several decades. As excitement about new film “Star Wars: The Last Jedi” has reached fever pitch, it’s worth reflecting on those behind the enduring popularity of the Star Wars universe: the fans.
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